Tuesday, November 20, 2007

Gratuitous drama

On a TV show, the police bring someone down to the station for questioning. They sit in the usual little room with the usual table and the usual stark lighting. What happens next?
  • The subject co-operates immediately.
  • The subject refuses to talk, period.
  • The subject initially refuses to talk, the police argue with him, and finally he reluctantly decides to talk.

Of course, it's almost always the third option. No-argue-yes is more dramatic than either Yes or No, and TV is in the drama business.

We know that advertising on TV affects behavior in the real world. We strongly suspect that violence, hyper-sexuality and boorishness on TV affect behavior in the real world. Does gratuitous drama affect behavior? Does TV make us more indecisive? Does TV turn us into drama queens?

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